MEDIASET PREMIUM VIDEO TRIAL
MEDIASET PREMIUM VIDEO TV

Netflix - This player probably doesn't need to be introduced. Now the new players come, the ones that a few years ago were completely unknown and that today, through a new business model, constitute a significant threat to broadcasting companies (other than RAI).

MEDIASET PREMIUM VIDEO TRIAL

We will see that the company's trial to strengthen its position through the purchase of this package of rights hasn't helped much.

MEDIASET PREMIUM VIDEO TV

Sky remains the market leader when it comes to movies, TV shows and sports other than football. It's a strong rival of Mediaset Premium, even after the purchase of exclusive rights on UEFA Champions League, that helped the company gain 200,000 more subscribers. Sky - The pay TV titan with the largest number of channels and subscriptions. RAI - The government-owned company that enjoys a strong competitive advantage in terms of constant cash flows and that competes with Mediaset through many free-to-air channels. I will briefly introduce the main players that now are active on the Italian market, that account for more than two thirds of the company's revenue: The biggest threat to Mediaset comes from the internet, with many new players eroding its market share and threatening to make it thinner and thinner. Despite that, the company was profitable and enjoyed a very good market share. The company, therefore, derives its revenue from both advertising and forced payments from every household, while Mediaset's free-to-air channels have advertising as the only source of their revenue. Every household has to pay a 100 euros tax to RAI SpA every year (111 USD). The company is a strange creation of the Italian political system. RAI SpA has always had a particular competitive advantage over Mediaset. With the creation of Mediaset Premium, the company began to provide premium content through several dedicated channels and started to acquire rights for sports events that once could only be accessed through the Sky platform. Vivendi Chief Executive Arnaud de Puyfontaine, in an interview with Italian financial daily Sole 24 Ore on Friday, said VivendiвЂ™s plan was to build a Latin media group with key partners in the telecoms sector.For Mediaset, once the only real competitors were RAI SpA, the public broadcasting company owned by the Italian Government, and Sky, the digital satellite television that once had the exclusive rights to broadcast Serie A and many other sport events. Pier Silvio Berlusconi said the accord was not a prelude to his family exiting its media businesses, which includes publishing house Mondadori MOED.MI. The deal envisages a three-year lock-up period, during which Vivendi will not be able to increase its stake in Mediaset beyond 5 percent.

вЂњVivendi has been looking to increase its presence in the French TV advertising market and buying Mediaset would not only give it a presence in the Italian TV advertising market but also in Spain, given MediasetвЂ™s majority stake in Mediaset Espana,вЂќ broker Liberum said in a note. The Italian companyвЂ™s top management has worked to strike a deal quickly, before viewership drops off after the Champions League final in May, according to one industry analyst.ДЄnalysts said the deal could lead to Vivendi raising its stake in Mediaset further down the line to tighten its grip on the companyвЂ™s free-to-air services. The Vivendi board had already given the green light to a deal with Mediaset some time ago, two sources said.

вЂњOne of the main points of this deal is the creation of a new company which has the ambition of creating international content for distribution on all platforms,вЂќ BerlusconiвЂ™s son Pier Silvio, who is MediasetвЂ™s CEO, told reporters. Д«ollore has been accumulating strategic assets in Italy, including a 24.9 percent stake in Telecom Italia TLIT.MI, and Vivendi says it wants to make further investments in southern Europe, where pay-TV penetration is relatively low. It also secures Italian tycoon and former prime minister Silvio Berlusconi, Mediaset's largest shareholder, as an important ally for Bollore as he develops his ambition to compete with Rupert Murdoch's Sky SKYB.L and video-streaming giant Netflix NFLX.O. The share-based deal values Mediaset Premium at 800 million euros ($912 million), with the two companies taking a 3.5 percent stake in each other. The Vivendi logo is pictured at the main entrance of the entertainment-to-telecoms conglomerate headquarters in Paris, March 10, 2016.

Mediaset premium video